To WIN this BATTLE to change people's minds & hearts is actually a matter of lifting levels of awareness.
People need to be aware of the global forces that affect their lives and
that will increasingly affect their lives in the future.
that will increasingly affect their lives in the future.
The Philippines officially joined the Ocean Conservancy's International Coastal Cleanup Campaign in 1994 through the initiative of the International Marinelife Alliance (IMA), an environmental NGO funded by the US AID. In 2006, ICC Philippines, a volunteer group headed by former Vice President of IMA was created to assume coordination of ICC nationwide.
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In 2012, the Philippine Coast Guard Auxiliary (PCGA) headed by Rear Admiral Danilo G Cabalde PCGA was designated by the Ocean Conservancy as co-National Coordinator of ICC Philippines. The PCGA is a voluntary uniformed non-government organization, formed with a military structure supporting the Philippine Coast Guard (PCG) - Department of Transportation and Communications (DOTC), in promoting maritime safety, maritime search and rescue and marine environment protection. ICC Philippines and PCGA are both committed to promote and protect our coasts and waterways, to inspire changes in the behaviour towards marine debris and bring about a stronger alliance for trash free seas.
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What make this movement different from other cleanups?
Global Coordination
ICC is the world’s largest volunteer effort that is celebrated every 3rd Saturday of September by more than 90 countries around the world.
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Data Collection
Volunteers are requested, not only to pick up trash but also to count every item collected and record in a standardized data card.
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Extensive Report
A report is generated through the data collected by Ocean Conservancy during the annual cleanup which helps in the development of innovative processes and products that will interrupt the cycle of pollution.
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The heart behind the Subic Bay Movement |
#SeasTheDay
The ocean supplies much of the air we breathe, the food we eat and the water we drink. That means no matter where you live, your life depends on the ocean. The health of our ocean directly affect us and our ability to manage impacts on the ocean will make a critical difference in sustaining the resources and ecosystems that we need to thrive.
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